Project name:

Vodafone : Target McConnell (JWT Folk)

Project description:

When our client asked us to look at a creative they had put together for Vodafone for 6 Million Threads for the as part of the launch for its sponsorship of the Irish rugby team, the display was something that was super creative, but they were unsure if it could be made to represent the visual concept correctly.

We knew we could, so prove it we made a miniature for the meeting to show Proof of Concept, that it would work, and little threaded looms to show the idea coming alive – from there we we’re commissioned to make 30+ units for roll out into stores. All hand finished, different sizes to fit different windows, different locations around the country, all in tandem with a PR Launch.